{"product_id":"the-elements-of-brand-design","title":"The elements of brand design","description":"\u003cdiv\u003e\u003ctable border=\"0\" class=\"table table-responsive\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eEan \u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003e9783836599788\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eTitolo\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003eTHE ELEMENTS OF BRAND DESIGN \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eAutore\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003eAA.VV. MULLER J. (CUR.) SUSSEK K. (CU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eEditore\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003eTASCHEN\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eData pubblicazione\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003e28\/04\/2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003eForma, colore e tipografia — insieme a valori e visione — possono determinare il successo o il fallimento di un marchio. Attraverso un'intervista a Paula Scher e Michael Bierut di Pentagram, questo libro analizza gli elementi di design di rinomate aziende attraverso 110 casi di studio. Grazie a una strategia di branding ben congegnata, nomi come Nike, Burger King e Uniqlo sono diventati desiderabili di per sé.","brand":"Aa.vv. muller j. (cur.) sussek k. (cu","offers":[{"title":"Default Title","offer_id":56796256108868,"sku":"9783836599788","price":75.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2725\/8948\/files\/9783836599788g_758127bc-d40c-4e9b-b0b0-76efdf8dae55.jpg?v=1780120947","url":"https:\/\/shop.palazzoroberti.it\/en\/products\/the-elements-of-brand-design","provider":"Shop - Libreria Palazzo Roberti","version":"1.0","type":"link"}